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Assisting Small Business
How We Assist SMEs to Improve their Purpose, Performance and Profitability
We have had outstanding success in helping small to medium businesses become more On-Purpose.
The main reason for this is that we have a very clear business development framework based on the Four Pillars of The On-Purpose Business.
Most SMEs have learned to operate within the current business paradigms and focus on the best they can do within their known paradigm or pattern of operation. By doing so they lock themselves into a square where some of the biggest issues and problems facing business still remain unanswered.
History has shown that the answers lie outside the square and it takes an outsider to show the way – a paradigm shifter or a paradigm pioneer. An On-Purpose Partner.
The On-Purpose Business Building Framework
The On-Purpose® Service Model helps you to diagnose, evaluate and build your business under the five ‘layers’ of Purpose, Plan, People, Processes and Performance – all designed to serve Customers/Clients.

The On-Purpose Service Model© 2005 Kevin McCarthy and On-Purpose
- Read the copy of the book – The On-Purpose Business available from our Store.
- Purchase a copy of our diagnostic – The On-Purpose Business Performance Indicator from our Store or download an eCopy from the Members area.
- Purchase a copy of The On-Purpose Business Building Framework from our Store or download the eCopy from our Members area.
- Purchase a copy of our On-Purpose Business Coaching Manual and Workbook where we lead you step-by-step through building your On-Purpose Business. We can assist you face-to-face or through distance mode using Skype, Webcam and email.
- Engage On-Purpose Partners to work with you on a strategic thinking and building process. We can work with you in a number of ways.
- A one or two day workshop with your team leaders to introduce the Four Pillars of The On-Purpose Business.
- A series of shorter Workshops (usually 4-6) where we assist you to develop and implement the Service Model for your Business.
- 1/1 Coaching with the business owners/managers to develop and build the Service Model and then consult with you to implement it through all levels of your business/organisation.
- A one day workshop for your team called TOP (The On-Purpose) Performer where we cover the Four Pillars of The On-Purpose Business but geared to individual team members’ Purpose, Performance and Productivity.
The major goals of these workshops are:
- To assist SMEs to review and redevelop their strategic plan.
- To assist the organisation to build effective and efficient practices/teams based on the Four Pillars of an On-Purpose Organisation and the On-Purpose Service Model.
- To assist the team leaders to implement the principles of the TOP Performer throughout their areas of responsibility.
Key Takeaways
- A fully integrated method (The On-Purpose Approach) where the business purpose, plan, people, processes and performance are all aligned to give maximum service to customers.
- A consistent framework for designing and developing the business, products, programs and services using “The Service Model”. This helps everyone in the organisation, from the mail room to the board room, to be doing business on the same page.
- Learning how the implementation of The Four Pillars of an On-Purpose Business – Meaning, Mindset, Method and Manner can increase productivity and performance of your business.
- A Business Diagnostic Check List based on being On-Purpose that provides business owners and leaders with a current assessment of the effectiveness of strategy and operations as well as a planning tool for the future.
- Clarity and insight into the organisational DNA that reveals what is working, what isn’t and why?
- Clear documentation of the results of the workshops/consulting/coaching processes. (See our member’s area for examples of documentation of business outcomes based on this process.)


